The Vape Jucce market can seem a bit overwhelming for anyone new to vaping, with new terminology and hundreds of flavours to choose from. This article is designed to help you make the best decisions when choosing an e liquid.

Also known as e-juice or vape juice, an e-liquid is a solution of propylene glycol (or PG for short), vegetable glycerine (VG) and flavouring. When heated by an e-cigarette, it produces a vapor which is then inhaled by the user. Many e liquids also contain nicotine, and the strength of this can be adjusted depending on personal preference.

Crafting the Perfect Cloud: The Art and Science of Choosing the Best E-Liquids for Your Vape

VG and PG are two of the main ingredients in an e liquid, and they act as a base for flavours and nicotine to bind to. They are both food-grade approved, non-toxic and completely safe to ingest. They are also used as ingredients in a number of everyday products, including toothpaste and hairspray.

When starting out, most people choose a starter e-liquid which is usually made from a higher ratio of VG to PG. This creates a thinner liquid which is gentle on the throat and can be used in any device without compromising the vapour quality. Starter e liquid is also available in a range of nicotine strengths, allowing newcomers to start with a high strength and taper down to a lower level over time. If you’re a heavy smoker, it’s normally recommended that you start with a high-nicotine liquid to provide an immediate nicotine kick which can curb cravings.