Many dental practices struggle to find the time and resources for marketing. That’s why outsourcing is so helpful! It allows you to focus on the most important aspects of your practice, like patient care and growth.

When it comes to dentist marketing, having a strong online presence is crucial. A well-designed website that is optimized for local search and voice search is a great place to start. Incorporating social media (like TikTok) is also a powerful way to generate new patients. A lot of patients research services and doctors online before scheduling an appointment, so it’s vital that your site is up to date.

Video is one of the best ways to introduce potential patients to your dental team and office. It’s a great tool for answering frequently asked questions, sharing client testimonials, and showing a day-in-the-life of your office. Video is especially effective when it’s personalized with real-life people from your team.

Maximize Patient Growth with Targeted Dentist Marketing

Lastly, creating a referral program is a smart way to attract new patients. According to the Pride Institute, 93% of people trust recommendations from their friends. You can offer a gift card to current patients who refer new patients to your practice, or you can include a referral card in your newsletters and direct mail campaigns.

There are countless marketing strategies that can help you grow your dental practice. Be sure to set goals and measure results as you go. It’s also a good idea to take an internal marketing course to brush up on the latest trends and techniques.