With over 1 billion active monthly users worldwide, TikTok is a top choice for businesses looking to reach millennials and Gen Z. The platform’s popularity has made it a prime venue for eCommerce businesses looking to get noticed in the digital space and offer compelling offers that their audience is likely to buy into. With a return on ad spend that’s typically high compared to other platforms and content that users enjoy, it’s no wonder why brands are flocking to the platform.
There are several ways to purchase ads on tiktok for business cost, with the cost depending on your business and what you want to achieve through your campaign. One option is to select a cost-per-click (CPC) bid, where you pay only when a user clicks on your video or watches it for at least six seconds. You can also choose a cost-per-thousand-impressions (CPM) bidding, which is ideal when you’re looking to expand your reach and build brand awareness. There is also an optimized cost per thousand impressions (oCPM) bidding, which enables you to target specific audiences with more relevant ads that are more likely to convert.
Budgeting for TikTok for Business: What’s the Cost
The price of advertising on TikTok depends on the type of ad you’re running, with in-feed native ads costing as little as $50 per day for a single video. However, for a more comprehensive campaign that includes sponsored hashtag challenges or branded lenses (an ad format that inspires TikTokers to create and share videos using your company’s ad creative), prices start at around $150,000 for a week.
…