Whether home buyers scroll past or read through listing descriptions, the right words can evoke an emotional response that draws them back to a property. That’s why realtor lists should use the opportunity to craft a realtor list to help capture a buyer’s attention and create interest in their clients’ homes.
Maximizing Potential: Realtor Lists That Drive Results
The best listing descriptions work hand-in-hand with photos to tell a story that inspires buyers and motivates them to tour the property. The best listings include information that can’t be discerned by looking at the photos alone, such as the number of bedrooms and bathrooms, the amount of square footage and the lot size. They also address any potential red flags, such as a property with an odor or a history of flooding.
To ensure their listings remain competitive in today’s market, real estate professionals should avoid using words that could be construed as misleading or inaccurate. Additionally, they should take into account that the MLS and many popular real-estate listing sites have text length limitations. Therefore, it is important that the listing description be succinct, as most prospective homebuyers won’t have the time to read a lengthy property profile.
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